Why and How We Benchmark

Benchmarking provides context for decision making and managing performance. Benchmarking helps organizations compare the performance of their products or processes for an array of benefits from identifying improvement opportunities to driving change or transformation.

Benchmarking is the process of comparing and measuring a chosen set of variables (e.g., investment levels, employee retention) internally or externally against others.

This infographic explores the results from a recent survey on benchmarking practices, drivers, and benefits.