Continuously Improving Content Management at Prudential Financial

Prudential Financial provides insurance, investment management, and other financial products and services to individual and institutional investors. The company recognized their complex, unstructured content management environment across its U.S. businesses. To resolve this business problem, the organization established clear governance for content management; iteratively migrated content to a single platform; and now continues to improve its content management strategy, tools, and processes.

This case study will shed light on the following:

• How Prudential defines and ensures content ownership through a robust governance framework
• How Prudential’s content attestation process encourages the continuous improvement and streamlining of content
• Why Prudential’s KM team uses focus groups to understand end-user needs